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Ford Taurus in Overseas Markets The Ford Taurus, a mid-size car produced by the Ford Motor Company, is a popular model in the global automotive market. In North America, it was originally introduced in 1986 as a replacement for the Ford LTD, and has since become one of the most recognizable and successful vehicles in the Ford line-up. However, the Taurus is also known by different names in other parts of the world, and has undergone several changes and adaptations to suit local markets. In China, the Taurus is known as the Ford Taurus Li. This version of the Taurus was launched in 2016 and is produced specifically for the Chinese market. It is larger and more luxurious than the North American Taurus, reflecting the preferences of Chinese consumers who typically prioritize space and comfort. The Taurus Li is also equipped with advanced safety features, such as adaptive cruise control and lane departure warning, making it a popular choice for executives and government officials. In Australia and New Zealand, the Taurus is marketed as the Ford Falcon. The Falcon has been a popular model in Australia since it was first introduced in 1960, and has been gradually updated and refined over the years. Like the Taurus, it is a mid-size car, but it has a longer wheelbase and is available in a wider range of body styles, including a sedan, a wagon and a ute (utility vehicle). The Falcon has also been used as a platform for various racing and performance models, such as the Falcon GT and Falcon XR8. In Europe, the Taurus has never been officially sold, however it has been known by a different name, the Ford Scorpio. The Scorpio was introduced in 1985 as a luxury sedan, and was marketed as a more upmarket alternative to the Ford Granada. It was larger and more spacious than its predecessor, and was available with a range of advanced features such as anti-lock brakes, airbags and traction control. Despite its popularity in several European countries, the Scorpio was eventually discontinued in 1998 due to slow sales. In South America, specifically in Brazil, the Taurus was sold under the name Ford Royale. It was launched in 1997 and based on a previous generation Taurus. However, the Royale featured a revised interior design, more luxurious features and a higher overall level of sophistication. Like the Taurus, it was available in both sedan and wagon body styles, and was powered by either a four-cylinder or V6 engine. In conclusion, the Ford Taurus has been adapted and modified for different regions and markets around the world. This reflects both the versatility of the model itself and the varied preferences and demands of global consumers. Despite its different names and variations, the Taurus remains a popular and recognizable model, trusted by drivers for its reliability, comfort, and performance.
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